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The California Consumer Privacy Act (CCPA) is, in some ways, similar to Europe’s GDPR. This rule, which goes into effect in 2020, gives individual users more ownership over their own data. Users can even refuse to allow companies to sell their online data. As the compliance deadline approaches, CSO Online contributor Maria Korolov and senior editor Michael Nadeau discuss with Juliet how CCPA may shift business models, change online behavior and reveal where exactly our data has been. Some tech companies, like Google, are even trying to exempt themselves from regulation. Failure to adhere to the rule could be an “extinction-level” event.
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