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In today’s legal marketplace, every attorney needs a personal brand to assist with the development of new clients and the retention of existing clients. This episode goes over the importance of personal brands for attorneys and provides suggestions on how to create and develop one.
I talk in depth about the following four reasons every attorney should get started on their brand:
1. To stand out and cut through the clutter of competition
2. To develop a niche
3. To focus your marketing efforts and money
4. To assist with client retention
In addition to covering why it’s so important, I also talk about how you can actually execute on your personal brand by creating content, developing media contacts, and engaging on social media.
00:58 – Why personal brands can make you a better lawyer
03:27 – Figuring out what your personal brand is as an attorney
05:46 – Four reasons every lawyer should have a personal brand
09:46 – Three ways to brand yourself
Visit joshgerben.com to learn more.
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Start, run, and grow your law practice with Josh Gerben. This show discusses law firm management, legal marketing, the art of hustling, and everything else they didn’t teach you in law school. Join Josh and learn how to obtain more clients for your law practice, build a personal brand, implement powerful systems to increase the efficiency of your law firm, increase your revenues, and put yourself in the position for a fulfilling and secure legal career.
Josh Gerben is the founder of Gerben Law Firm, a state-of-the-art law firm that has won national and international recognition for its ability to deliver high quality legal services at a fraction of the cost of big law firms.
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